Augmentation

EARLY ACCESS

Augmentation is an AI-powered gamification tool. End users use their device's camera to interact with branded digital items that are displayed on their screen as if placed in their real-world surroundings.

How Augmentation works

How Augmentation gamification works

Augmentation uses the camera on the end user's device to create an interactive augmented reality (AR) environment.

When the end user physically moves in the real world, branded 3D items are displayed on the screen as if placed in their real-world surroundings. Example: Company logo, tokens, or promotional objects. These items are placed at random locations.

When the end user sees an item, they tap it on their screen to collect it. After all available items are collected, AI evaluates their interactions based on factors such as speed and accuracy, and assigns a score. The score is then added to a leaderboard, enabling the end users to track their performance against others.

You can also offer prizes for top ranks.

User interaction flow

End users can interact with the Augmentation tool through an Infobip solution such as an Answers chatbot.

1. An end user contacts your WhatsApp chatbot.
2. The chatbot invites them to play a game.
3. If the end user agrees to play, the chatbot asks them for basic details such as name and company.
4. The chatbot saves this information in People in either a new or existing Person profile as applicable.
5. The chatbot provides instructions and opens the camera on the end user's device. The camera displays the predefined 3D items on the screen.
6. The end user taps each item when they walk around in the real world to register the interaction.
7. The chatbot uses AI to score the end user's interactions based on factors such as speed and accuracy.
8. The chatbot sends feedback to the end user and includes their score in a leaderboard.

Create and use Augmentation campaign

To create an Augmentation campaign and use it with Infobip solutions, contact your Infobip account manager.