Pakistan Letter of Authorization (LOA) guidelines

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This page is created to address and answer the most frequently asked questions about the registration requirements for Pakistan and how to complete the Letter of Authorization (LOA).

Registration requirements

This section provides information about the requirements for registering senders in Pakistan, which vary based on whether they are local or international senders. Additionally, if you need more information about the country's coverage, restrictions, and current regulations, click here.

Sender requirements

Special characters are not allowed.
Domain names (.com, .pk, .org) are not allowed.
A maximum of 11 characters is permitted.

NoteThe same sender name cannot be used for both promo and transactional traffic.

Before you proceed to the document requirements, prepare the following details, as they will be needed for registration with telco in addition to the documents:

Company name
Type of traffic
Headquarters address
Tax code

Local senders registration

Local sender operates within Pakistan and targets recipients located within the country.

NoteOnly companies with headquarters in Pakistan are allowed to send OTP traffic over local connections. Additionally, in compliance with new PTA regulations, all alphanumeric senders must have a dedicated short code registered and assigned to them. Once the short code is registered, it can be used for sender registration across all available local connections in Pakistan. This step is mandatory for proceeding with the sender registration process. For further details, contact your dedicated account manager.

International senders registration

The international sender operates outside Pakistan but the target recipients are located within Pakistan.

No documents are required when registering international senders, but you will need to provide the company name of the brand owner during the registration process.

Once all requirements and documents are completed, you can:

Direct customers (end customers) - start the Sender ID registration process here, and click the Request Sender button under Alphanumeric Sender ID. Provide the necessary details and submit the request.
Wholesales/partner - contact wholesale_registrations@infobip.com and your dedicated account manager, and provide the documents along with the required sender information.

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