Get started with 10DLC

Complete, step-by-step guidance for setting up and launching 10DLC messaging in the USA.

10DLC setup overview

Get your 10DLC number (instant; 1 to 3 days for specific area codes)
Purchase a 10DLC number through Infobip.

Register your brand (approximately 15 minutes; 1 to 3 days with enhanced vetting)
Create and verify your brand identity.

Create and register campaigns (3 to 5 business days)
Map your messaging programs and get carrier approval.

Configure voice features (optional)
Set up CNAM and E.911 if you plan to use voice.

Start sending messages (immediate)
Begin messaging through your 10DLC number.

Total estimated time: 1 to 2 weeks from start to sending messages

Stage 1: Get a 10DLC number

A 10DLC (10-Digit Long Code) is a standard USA phone number (for example, +1-555-123-4567) dedicated to your messaging program.

Log in to your Infobip account.
Go to Channels and Numbers > Numbers.
Select Buy Number.
Select destination country: United States.
In the list of number types, select Long code (10DLC).
(Optional) Configure number settings:
- State, area code, and exchange code: Choose for better targeting
- Application and entity (CPaaSX customers only): Connect for invoicing and reporting
- Additional contact email: Provide an email to receive updates about your request
Select Next.
Review the payment summary:
- Set quantity: Choose how many numbers to purchase
- One-time fee (per number)
- Monthly fee (per number)
- Total due now (one-time fee × quantity)
- Total monthly fee (ongoing cost)
Select Order Now to complete the purchase.

What happens next: Infobip assigns your number instantly in most cases. If you requested a specific area code that is not currently available, assignment may take 1 to 3 days. You will receive an email confirmation when the number is ready.

Importing an existing number: If you already have a 10DLC number from another provider, see Migrating 10DLC numbers for complete migration procedures.

Stage 2: Register your brand

A brand represents your company or organization. You need a registered brand before creating campaigns. For complete brand registration guidance, see Understanding brands.

Log in to your Infobip account.
Go to Channels and Numbers > Tools & Compliance > US Sender Registration.
Select the Brands tab.
Select Create Brand > 10DLC > Create Brand.
Complete all required fields (Legal Company Name, DBA, Website, Address, Business Information, Contact Email).
Select Create Brand.
Infobip validates the brand in approximately 15 minutes. If you opt into enhanced vetting, this can take 1 to 3 business days.

Timeline: Approximately 15 minutes for standard registration; 1 to 3 business days if enhanced vetting is selected

Stage 3: Create and register campaigns

A campaign represents a specific messaging program (for example, "Marketing promos," "Order alerts," "Account notifications"). Each campaign maps to carriers and gets individual approval. For complete campaign creation guidance, see Understanding campaigns.

To improve approval chances before submission, use Managing campaign AI review.

Log in to your Infobip account.
Go to Channels and Numbers > Tools & Compliance > US Sender Registration.
Select the Campaigns tab.
Select Create Campaign > 10DLC > Create Campaign.
Select your 10DLC number(s) and brand (you can select multiple numbers for a single campaign).
Complete campaign information:
- Campaign name (up to 30 characters, no special characters)
- Campaign summary (describe what the campaign promotes)
- Enable MMS support? (Yes or No)
- Low campaign volume? (Yes if expecting fewer than 2,000 messages per day)
Select Use cases (up to 5 use cases).
Specify Campaign attributes if applicable:
- Adult content (M18 and above)
- Direct lending
- Embedded phone numbers
- Embedded links
- Number pooling (for more than 50 numbers)
Define Opt-in experience:
- Opt-in methods (Verbal consent, Online consent, Keyword, IVR)
- Opt-in confirmation message (first message after opt-in)
- Example messages (2 to 3 examples of actual content)
- Help message (response to HELP keyword)
- Opt-out message (response to STOP keyword)
Add Support information:
- Customer support email
- Customer support phone number
- SMS terms and conditions URL
(Optional) Upload Supporting documents (CTA images, opt-in evidence, and so on).
(Optional) Connect for invoice: Associate application/entity for CPaaSX customers.
Select SUBMIT FOR REVIEW.

Infobip compliance team reviews within 2 to 3 business days, then submits to TCR for carrier approval (3 to 5 additional business days).

NOTE

Unlike short codes, 10DLC does not require a separate "Configure keywords and routing" step. Keywords (STOP, HELP, and so on) and their responses are configured as part of the campaign registration form in Stage 3. The opt-in/opt-out methods you specify become part of your campaign compliance setup. 10DLC is designed primarily for one-way messaging (marketing, alerts, OTP), so inbound message routing is not a standard requirement.

If you need two-way messaging capabilities, consider upgrading to a short code, which includes keyword handling and inbound message routing features.

For 10DLC campaign technical details, see 10DLC throughput reference.

Campaign statuses during approval [#campaign-statuses-during-approval-stage-3-create-and-register-campaigns]

Your campaign moves through these statuses as it is reviewed:

Status	Meaning	What is happening
Draft	Campaign being created	You are filling out campaign details
Submitted for review	Ready for Infobip review	Infobip Compliance team reviews your campaign
Appealed	You have appealed a rejection	Campaign awaits re-review by Infobip Compliance team
Paused	Campaign has an issue	Usually because no number is assigned; attach a number to continue
Registered pending update	Infobip approved it	Attach a number to the campaign so registration can continue
Approved	Ready for carriers	Campaign is fully compliant with CTIA guidelines and operator requirements
Submitted	Sent to TCR and carriers	Campaign is under carrier review (varies by carrier)
Registered	Approved and ready	Campaign is approved on all carriers; you can start sending
Rejected	Not approved	Campaign did not pass compliance; see Handling rejections in Understanding 10DLC

Stage 4: Configure voice features (optional)

If you are using your 10DLC number for voice communication, you can optionally configure voice-specific features like CNAM (Calling Name Delivery) and E.911 (Emergency Services).

For complete details on configuring these features, see Understanding US voice number features.

Stage 5: Start sending messages

Once your campaign is approved, you can send messages through your 10DLC number.

Log in to your Infobip account.
Go to Broadcast.
Select SMS.
Define your recipients (upload list, manual entry, or segment).
Select your 10DLC number.
Enter message content.
Select Continue to preview.
Review and select Launch.

Best practices:

Start with a small test batch to verify delivery
Respect opt-out requests immediately
Keep accurate records of opt-ins for compliance

Troubleshooting

Issue	Cause	Resolution
Brand registration rejected	Incorrect business registration number or mismatched business name	Verify EIN/Tax ID matches state records, update brand with correct legal name, and resubmit. See Understanding brands.
Campaign not approved	Message sample violates compliance rules	Review message against USA SMS compliance requirements, update message sample, and resubmit.
Messages not sending	Campaign not yet active, or number reputation too low	Verify campaign status is "Active" and that all recipients have valid opt-in consent. Contact support if the issue is reputation-related.
Low delivery rates	Recipient carriers filtering messages, or reputation score dropping	Review USA SMS compliance requirements, ensure valid opt-ins, and check carrier feedback in logs.
Slow carrier approval	Campaign content unclear, or carrier backlog	Contact Infobip support with your campaign ID. They can escalate with carriers.

Related pages

USA SMS compliance requirements
Review CTIA standards and carrier compliance regularly.

10DLC throughput reference
Carrier limits and throttling for scaling your messaging.

Brand vetting
Improve throughput with optional brand vetting.

Learn more

Understanding 10DLC. 10DLC concepts and use cases
Understanding brands. Brand creation and management
Understanding campaigns. Campaign creation and requirements
USA messaging content requirements. Message format and content rules