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US sender registration

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Register brands, create campaigns, and set up 10DLC, short code, or toll-free numbers for SMS messaging in the United States.

For how numbers fit into all Infobip communication resources, see Resources and Numbers overview.

10DLC
Standard 10-digit local number. Fastest approval and lowest cost.
Best for A2P messaging, OTP, and notifications.

Short code
Premium 5-6 digit number. Highest throughput and brand recognition.
Best for high-volume campaigns.

Toll-free
800/888 prefix number. Inbound-focused with moderate throughput.
Best for customer support and service flows.


Where to start [#where-to-start]

I want to...Go to
Understand the full registration and compliance journeyHow registration works
Choose the right number typeSee comparison below
Buy a number10DLC · Short codes · Toll-free
Register my brandRegister a brand
Understand brand vettingBrand vetting
Create a campaignCreate a campaign
Understand campaign AI reviewCampaign AI review
Migrate existing numbers to Infobip10DLC · Short codes (USA) · Short codes (Canada) · Toll-free
Fix a rejected campaignCampaign rejection codes
Check deactivated or ported numbersDeactivated and ported numbers (FCC daily requirement)
Configure voice features (CNAM, E.911)Voice number features
Send political messagingPolitical campaigns

Choose your number type [#choose-your-number-type]

10DLCShort codeToll-free
Number format10-digit local number5-6 digit number800/888 prefix
Best forGeneral A2P messaging, OTP, notificationsHigh-volume campaigns at scaleCustomer support, inbound flows
Max throughputUp to 75 msg/secUp to 500 msg/secUp to 10 msg/sec
CostLowPremiumModerate
Setup1-2 weeks2-4 weeks1-2 weeks
RegistrationThe Campaign Registry (TCR)Common Short Code Administration (CSCA)Toll-free number (TFN) verification

Not sure which to choose?

  • Need more than 75 messages per second? → Short code
  • Primary use case is customer support or inbound? → Toll-free
  • Everything else → 10DLC
Learn more
NOTEBefore registering, review USA SMS compliance requirements and USA messaging content requirements to ensure your campaign content meets carrier requirements.

Obtain and manage numbers [#obtain-and-manage-numbers]


Related pages

Managing resources
Set up webhooks to configure inbound message handling and delivery reporting.

SMS documentation ↗
Start sending messages through the Infobip API or web interface.

Voice number features
Configure CNAM and E.911 features for voice-enabled 10DLC and toll-free numbers.


Ready to get started?

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