Brand vetting
What is brand vetting?
Brand vetting is a mandatory verification process that that is required in order to register your brand. It confirms your organization's legitimacy and ensures adherence to U.S. messaging regulations. During vetting, your business information undergoes identity verification and risk assessment. This process happens through The Campaign Registry (TCR) for 10DLC, or through Aegis Mobile for short codes.
A successful vetting process improves message deliverability and builds trust with mobile carriers. It also helps prevent spam and abuse. Different vetting levels may apply depending on your use case and brand type, including standard, enhanced, or political vetting.
Key benefits of brand vetting:
- Improved message deliverability to end users
- Higher throughput limits for messaging
- Trust and legitimacy with mobile carriers
- Compliance with CTIA and carrier requirements
- Prevention of fraud and spam
Vetting by number type
| Number type | Vetting authority | Guide |
|---|---|---|
| 10DLC | TCR-contracted third party (initial identity verification); optional enhanced vetting through Aegis Mobile, WMC, or Campaign Verify | 10DLC brand vetting |
| Short code | Aegis Mobile on behalf of CTIA and the US Short Code Registry | Short code brand vetting |
Checking vetting status
How to view vetting status [#how-to-view-vetting-status-checking-vetting-status]
- Log in to your Infobip account
- Go to Channels and Numbers > Tools & Compliance > US Sender Registration
- Find your brand in the list
- View status in the Status column
Status meanings:
| Status | Meaning | Action |
|---|---|---|
| Draft | Brand not yet submitted | Complete and submit |
| Pending | Awaiting initial verification | Wait for verification results |
| Verified | Identity verified, 2FA completed | Brand ready for campaigns |
| INCOMPLETE | Vetting unsuccessful, info does not match records | Resubmit with correct information |
| REGISTERED | Brand successfully registered for this number type | Use for campaigns |
Viewing vet scores (10DLC only) [#viewing-vet-scores-10dlc-only-checking-vetting-status]
For 10DLC brands with standard or enhanced vetting:
- Go to Channels and Numbers > Tools & Compliance > US Sender Registration
- Select your brand
- Score displays as: Score: XX/100 (Tier)
Tier meanings:
- Score 75 to 100: Tier 1 (highest throughput)
- Score 50 to 74: Tier 2
- Score 1 to 49: Tier 3
- No vet completed: Minimum throughput (default)
Brand vetting API
For programmatic vetting operations, use the brand vetting API endpoints:
GET: Retrieve brand vetting information:
POST: Submit brand for vetting:
PUT: Update or import existing vetting:
GET: Retrieve enhanced vetting report:
See Brand Vetting API Reference for complete endpoint documentation and request/response examples.
Understanding campaigns
Create your messaging campaign after brand vetting is complete.
Understanding 10DLC
Register your campaign for 10DLC messaging.
Understanding short code
Register your campaign for short code messaging.