Follow WhatsApp branding guidelines
Using the WhatsApp brand, including its name, logo, and visual elements, requires adherence to Meta's official guidelines. Proper usage ensures compliance, helps maintain brand integrity, and prevents legal issues or content rejections.
If your WhatsApp Business Account or sender gets banned, refer to our Banned or disabled WhatsApp Business Account or sender section for more information and escalation steps.
Why branding compliance matters
Adhering to WhatsApp's brand guidelines is crucial when:
- Designing ads or promotional material featuring WhatsApp
- Creating opt-in flows or call-to-action (CTA) buttons
- Developing message templates that reference WhatsApp
- Building user interfaces that include WhatsApp branding
Non-compliance can lead to:
- Rejection of message templates or ads
- Delays in campaign approvals
- Potential legal ramifications
Key do's and don'ts
Do:
Use the official WhatsApp logo without alterations.- Maintain clear space around the logo as specified in the guidelines.
- Use the correct color version of the logo (for example, green on white or white on green).
- Capitalize "WhatsApp" correctly in all text.
- Follow display name requirements when setting your WhatsApp Business display name.
Don't:
Alter, distort, or modify the WhatsApp logo in any way.- Combine the WhatsApp logo with other logos or graphics.
- Use the WhatsApp name or logo in a way that implies partnership, sponsorship, or endorsement by WhatsApp.
- Use "WhatsApp" as a verb or in plural form.
For comprehensive guidelines, logos, and other brand assets, refer to Meta's official WhatsApp brand assets and guidelines ↗.
Template compliance
Understand template review, quality ratings, and approval guidelines.
User opt-ins
Collect and manage user consent using supported WhatsApp opt-in methods.
Data privacy
Understand data handling, retention, and privacy requirements.