Launch your RCS sender

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After you create and test your sender, launch it to enable production RCS traffic in your target countries. Launching activates your sender with the RCS providers in each country you select.

The launch process has three stages: check launch requirements, request launch, and track approval.

The following video walks through the full launch process:

Launch requirements

Launch requirements differ by country and provider. Before you submit a launch request, check the requirements for your target countries to confirm your sender is eligible.

To discover launch requirements:

Go to Channels and Numbers > Channels > RCS Business Messaging.
On the Overview tab, select Discover launch requirements.
Select the country or countries where you want to launch your sender.
Choose the traffic origin:
- Local: You send traffic from within the selected country.
- International: You send traffic from a different country.
If you select a single country, you can also select specific carriers and providers.
Select View launch requirements to see the eligibility criteria and activation steps for each selected country.

NOTE

If you select more than one country, the provider selection is disabled. This may lead to different results in the launch questionnaires for countries that support multiple providers.

Confirm your sender meets all listed requirements before submitting a launch request.

Request sender launch

Go to Channels and Numbers > Channels > RCS Business Messaging > Senders.
Select the sender you want to launch.
Select Request sender launch.
From the list, select the country where you want to activate the sender.
Enter the email address that will receive updates about the launch process.
(Optional) Add additional information for your account manager.
Select Next to fill out your request sender launch form.

You will receive an email confirmation once the launch request has been submitted successfully. For more information, see the RCS Sender launch tutorial.

Examples of information required for launch

Info	Details
Branding	Legal name of the brand's parent company. Website of brand's parent company.
Brand point of contact	Full name Job title Email address
Agent experience	Proof of opt-in: Provide the source of your customer opt-in data. The opt-in must come from the same brand you registered for your agent. Otherwise, your request will not be approved. If the opt-in source is a website or an app, provide the relevant URLs. Actions that trigger MT messages: Identify the events that cause MT (mobile terminated) messages to be sent to users. Examples include purchase confirmations or delivery notifications. Specify the time interval after each event when an MT message is sent to the user. Interaction types: Define the primary and secondary interactions expected to occur between your agent and end users. Proof of opt-out action: Specify the actions that occur if a user requests to opt out of receiving further communication. IMPORTANT If a user responds with STOP, confirm that no additional messages will be sent unless the user opts back in. Your agent must recognize the word STOP in English and in every language used for your RCS communications.
Usage	Message traffic spikes: Specify peak time intervals for your RCS communications. Number of users and messages per month: Provide the number of users and user interactions per campaign each month. Start date: Indicate the campaign launch date.

Launch to additional providers

After a sender is launched, additional RCS providers may become available in that country. When this happens, the sender status changes from Launched to Launch - Partial success. You can then submit a launch request for the additional provider.

To launch your sender on an additional provider:

Go to Channels and Numbers > Channels > RCS Business Messaging > Senders.
Select the sender in Launch - Partial success status.
Select Request sender launch.
From the list, select the country and the additional provider.
Complete the launch request form and submit.

NOTE

To receive notifications when an additional provider becomes available, subscribe to the PROVIDER_UPDATE webhook event. For details, see RCS over API.

Track launch status

After requesting the launch, you can track its progress per provider in each country where the launch was initiated.

Go to Channels and Numbers > Channels > RCS Business Messaging > Senders.
Select the sender you want to review.
Open the Launch requests tab.

Here you can view detailed information about the current launch status and any updates from Infobip or the mobile network provider.

NOTE

Do not edit the sender while the request is processing.

NOTE

Submitting this request triggers an offline process involving you and your account manager, who coordinates the exchange of all required information to complete the sender launch.

The information requested can vary depending on the carrier.

For details about what happens after you submit a launch request, including sender verification and launch approval, see Sender verification and launch approval.

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