Products and tools
Find the main products and tools grouped by what you want to do, with a one-line description of each to help you decide where to start. Each row links to the relevant product or tool documentation. For the complete index of products and channels, see the documentation home
Products
Use products to communicate with customers and build on the platform. They are grouped by what you want to do: send messages, make calls, engage customers, verify users, connect your tools, and work with AI agents.
Send messages [#send-messages]
Send over one channel or several. Use these products:
| Product | What it does |
|---|---|
| Channel APIs | A dedicated API for each channel, such as SMS, WhatsApp, Voice, RCS, and Apple Messages for Business, with every feature that channel supports. |
| Messages API | One API that sends across channels, with failover and format adaptation for each channel. |
| SDKs | Client libraries for the APIs, in several programming languages. |
| Broadcast | Campaigns from the web interface, without code. |
Smart Messaging(opens in new tab) elects a channel for each message based on your goals. Your account manager helps you configure it. It works with messages sent through the Channel API or Messages API.
Make and manage calls [#make-and-manage-calls]
Add voice calling, from programmatic call control to connecting callers with agents. Use these products:
| Product | What it does |
|---|---|
| Calls API | Build inbound and outbound voice and video scenarios with granular APIs that create, answer, and connect calls, and manage conferences. |
| IVR | Route callers with interactive voice menus. |
| Click-to-Call | Start a voice call from an app or website, without dialing. |
| Number Masking | Connect two people by phone while keeping both numbers private. |
Engage customers (AgentOS) [#engage-customers-agentos]
AgentOS groups the customer engagement products. Each product works on its own or together with the others. AgentOS includes these products:
| Product | What it does |
|---|---|
| Inbox | Where human agents handle customer conversations from the channels connected to your account. |
| Journeys (Automation Studio) | Design and automate customer communication flows across channels on a visual canvas, without code. |
| Chatbots (Automation Studio) | Build, deploy, and manage automated conversation flows on messaging channels, without code. |
| AI Agents | Autonomous agents that use LLMs, tools, and integrations to complete tasks with several steps. |
| Customer Profiles | The customer data platform: customer profiles, segments, and event tracking across channels. |
| Insights and Analytics | Reports on journey, chatbot, AI agent, and Inbox data. |
Voice AI agents (Early Access) extend AI agents with two-way conversations on inbound and outbound calls, on Voice and WhatsApp Business Calling.
Verify users and prevent fraud [#verify-users-and-prevent-fraud]
Confirm that users are who they say they are, and screen traffic for fraud before you send. Use these products:
| Product | What it does |
|---|---|
| 2FA | Send and verify one-time PINs over SMS, Voice, or Email. |
| Mobile Identity | Authenticate users and detect fraud with mobile network data. |
| CAMARA | Verify users and secure transactions with mobile network operator data, such as number verification, SIM swap, and device location checks. |
| Signals | Detect and block SMS pumping fraud, where fraudsters generate artificial SMS traffic, with a risk score for each message. |
Connect your tools and add apps [#connect-your-tools-and-add-apps]
Connect the platform to the tools you already use, or add apps built by partners. Use these products:
| Product | What it does |
|---|---|
| Exchange | Enable ready-made apps from the Exchange Marketplace, or build and publish your own. |
| Integrations | Use the platform from tools you already use, such as Salesforce and HubSpot. |
To build an Exchange app or an integration for Infobip customers, see Build for the Infobip ecosystem.
Work with AI agents [#work-with-ai-agents]
Connect an AI tool or agent to the APIs, so it can do anything from sending messages to registering senders. Use these products:
| Product | What it does |
|---|---|
| MCP servers | Connect AI tools and agents to the platform. |
| Provision MCP (Early Access) | Register senders, buy numbers, and set up channel senders through an AI agent. |
| Message MCP(opens in new tab) (Early Access) | Send text, image, or file messages across SMS, RCS, MMS, and Viber from an AI agent, in one step. |
| Observe MCP (Early Access) | Ask an AI agent about your traffic metrics, billing usage, message logs, and error codes, to understand traffic, performance, and cost. |
Platform tools
Analyze traffic and delivery [#analyze-traffic-and-delivery]
See what happened after you send: delivery, traffic, and cost. Use these tools:
| Tool | What it does |
|---|---|
| Dashboards | Delivery and engagement trends for each channel, in the web interface. |
| Reports | Scheduled and on-demand exports. Some have one row per message, and others group data, for example delivery, cost, or traffic by channel or sender. |
| Message logs | Each message with its status and details, in the web interface. |
| Metrics API | Performance data for your own systems. |
| Billing Usage API | Cost data for your own systems. |
These tools are available to every account, including accounts without AgentOS. They are separate from the AgentOS Insights and Analytics product.
Protect delivery and reputation [#protect-delivery-and-reputation]
Check numbers before you send, and respect opt-outs, so you do not send to numbers that are invalid, unreachable, or opted out. Use these tools:
| Tool | What it does |
|---|---|
| Number Lookup | Check whether a number is valid, active, and reachable. |
| Blocklist | Manage opt-outs and stop sending to numbers that opted out. |
| Number Activation State | Track deactivated and ported numbers. |
Provision resources [#provision-resources]
Get and manage your resources, the senders and numbers you send from, and complete registration where a market requires it. Use these tools:
| Tool | What it does |
|---|---|
| Resources and numbers | Request and manage phone numbers, alphanumeric senders, email domains, RCS senders, and senders for other channels in the web interface. You can also request most of them through the API. |
| US sender registration | Register brands and campaigns for US messaging (10DLC, toll-free, and short codes) before you send, in the web interface or through the API. |
Receive events and messages [#receive-events-and-messages]
Get delivery reports, inbound messages, and clicks back from the platform at your own endpoint, so you do not need to poll for updates. Use these tools:
| Tool | What it does |
|---|---|
| Webhooks | Receive events at your endpoint. For a single message, set the endpoint in the request. |
| Webhook subscriptions | Set up once for each channel which events you receive and where, in the web interface or through the API. |
To read and reply to inbound messages without building an endpoint, use an AgentOS product such as Inbox.
How the platform works
Choose how you work with the platform.
Build with AI agents
Connect an AI agent through MCP.
Guides, integrations, and apps
Step-by-step guides, integrations, and Exchange apps.
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