Delivery and traffic performance report

The delivery and traffic performance report gives you aggregated delivery and traffic data across your messaging and email channels. Unlike a fixed report layout, you build this report yourself: choose the channels and directions to include, then compose the columns from the dimensions and metrics that matter to you. It uses the shared builder under Analyze > New reports, described in Report builders.

Use this report when you need to:

• Analyze delivery success and traffic volumes across channels, countries, networks, senders, or accounts
• Combine several metrics and grouping dimensions in a single custom layout
• Schedule a recurring export that always reflects the same structure
• Break down performance per application or entity for multitenant (CPaaS X) accounts

For metric definitions, see the Messaging metrics reference and Email metrics reference. For programmatic access to the same aggregated data, see the Metrics API.

Access and availability

The delivery and traffic performance report requires the Account Manager or Analyze Manager role. See account settings for role management.

With this role, you can view data for your account and related sub-accounts. If you log in as a sub-account, you see only your own account data.

The maximum lookback period is 3 months. For retention and full data availability details, see Reporting overview.

Coverage

Select the channels to include. For channels that support both directions, you can include inbound traffic, outbound traffic, or both.

SMSMMSEmailWhatsAppRCSViberTelegramInstagramFacebook MessengerKakaoLINEZaloApple Messages for Business

Period and schedule

Choose the time range for the report and whether it runs once or on a recurring schedule. The maximum lookback period is 3 months.

Report structure and grouping logic

The Structure section of the report builder has two columns: dimensions determine how rows are grouped, and metrics determine the values calculated for each row. You can combine dimensions and metrics from any of the supported channels in a single report.

In the tables in this section, "all channels" refers to the channels listed under Coverage.

Dimensions

Dimensions define how report rows are grouped. Account is always included. Some dimensions depend on another dimension or on the account type.

Metrics

Metrics define the values calculated for each row. Metrics are automatically disabled when the required channel is not selected. For full definitions and calculations, see the Messaging metrics reference and Email metrics reference.

Delivery and volume

Engagement

Engagement metrics require URL shortening and URL tracking to be enabled. Support varies by channel.

The Definition reference column gives the metric name used in the Messaging metrics reference, where the report builder label differs.

Email

The following metrics apply to the Email channel only. For definitions and calculations, see the Email metrics reference.

Available filters

Filters narrow the data set before it is aggregated. Select Add new filter to choose from two groups: General and CPaaS X. Some filters require specific permissions or account types.

Create a delivery and traffic performance report

1. In the web interface, go to Analyze > New reports.
2. Under Performance reports, go to Delivery and traffic performance.
3. Select Create report.
4. In the Channels and services section, all channels are selected by default. Deselect any that are not relevant, and choose the directions (inbound, outbound) for each channel.
5. In the Period and schedule section, select a date range and choose between a one-time or recurring report. See Period and schedule above.
6. In the Structure section, select the dimensions to group by and the metrics to measure. Account is always included and is the only dimension selected by default. All metrics are selected by default, so deselect any that you do not need. Metrics that are not available for the selected channels are disabled. See Report structure and grouping logic above.
7. In the Filters section, optionally select Add new filter to narrow the results. See Available filters above.
8. In the Export options section, choose the file format and delivery options:
   • Export file format: Select .xlsx (spreadsheet) or .csv (plain text).
   • Export file to external server: Select a server configuration to automatically upload the report after generation. See Configure data export.
   • Get report download link by email: Send a download link to your account email address, and optionally add additional recipients.
   • Direct download: Generate a shareable link so anyone with the link can download the report. The link is valid until the report expires.
9. Select Create report.

Report generation runs in the background. While the report is being generated, you can select the three-dot menu next to it and choose Cancel to stop generation. When the report is ready, its status changes to Ready, a Download button appears, and recipients receive the download link by email if you configured email delivery.

Find your report in the Reports list. Once a report is ready, select the three-dot menu next to it to access these actions:

• View details: Report type, date range, configuration, and export details
• Duplicate: Creates a new report with the same configuration
• Delete: Permanently deletes the report

For full status definitions and what to do when a report fails or expires, see Manage reports.