Use events across platform

EARLY ACCESS

Use events across multiple Infobip products to create targeted communication, analyze customer behavior, and integrate with external systems.

Use events to segment your audience

Use events to create audience segments based on end user behavior. You can then organize your communication based on the segments.

For example, you can decide whether to send a message based on the event or check the number of times an end user performed a specific action.

You can create segments on the Segments page in Customer Profiles. When creating segments, combine events and custom attributes for more relevant segmentation.

Note

Segmentation is not supported for event properties of type List.

Use events in Journeys

In Journeys, you can use events in the real-time event trigger and the Wait for event element.

To track standard events, you must enable the events in Customer Profiles events.

Real-time event trigger

Trigger a Journey campaign based on custom events that you have defined previously in Customer Profiles, or based on predefined standard events.

For example, to send a message to all end users who add items to cart, in your Journey, use the Real-time event trigger with the custom event Item Added to Cart.

Wait for event element

If you want to use events at a later stage of the Journey, use the Wait for event element.

For example, in the Wait for event element, select Checkout Finished as the event to wait for. Enter the amount of time for which the element needs to wait for this event to occur.

Use events in analytics

Use events in analytics to understand customer behavior patterns and measure engagement:

Events segmentation - Use events to create the audience segment that you want to analyze
Funnel analytics - Select an event to use as a step in a funnel to track customer journey progression

For example, select Funnel analytics, and then select the standard events that you want to use to understand conversion rates.

For more details, see Behavioral analytics.

Use events in external systems

To use events data in external systems, use the Events export feature to export the events as compressed files to your Amazon Web Services (AWS) S3 bucket.

Use the Events Export API (opens in a new tab) to programmatically access event data:

Events export Data retention for events