Add segment to communication
EARLY ACCESSAdd segments to a Journey or Broadcast to send targeted messages to specific audiences. To create segments, see Create a segment. To learn about segment types, see Segment types.
When you add a segment to communication, all person profiles in that segment receive the communication.
Add to Journey
- Go to Customer Profiles → Segments.
- Select the segment you want to add.
- Select Add to communication.
- Select Journey.
- Choose whether to create a new Journey or add to a Journey:
- New Journey - Creates a new Journey with a Continuous entry point. The selected segment is automatically added to the audience.
- Existing Journey - Adds the segment to an active Journey that has a Continuous entry point. Select the Journey from the list and select Add to Journey.
The persons in the selected segment are now included in the Journey audience.
Add to Broadcast
- Go to Customer Profiles → Segments.
- Select the segment you want to add.
- Select Add to communication.
- Select Broadcast.
- Select the channel for the broadcast (SMS, Email, WhatsApp, and more).
- The persons from the selected segment are automatically added to the Recipients field.
- Follow the instructions in Create broadcast to complete the broadcast setup.
Note
Segments update dynamically based on their rules. If you use a segment in a Journey with a Continuous entry point, new persons who meet the segment criteria are automatically added to the Journey.